The Neuherz agency has been active for 20 years. Founded in 1998 in Vienna’s Baumgasse, in the heart of Europe – according to the website. Neuherz recognised how important a stable axis from Central to Eastern Europe was for customers. So a branch in Bratislava was soon opened. Despite the fact that the world has supposedly become a “global village”, the vast majority of companies continue to adhere to the principle: “all business is local”. The axis between the branches in Vienna and Bratislava is still one of the key elements of Neuherz’s success.
“We originally came from the business consultancy sector. That was more than 20 years ago. After the East opened up, my father worked as a sales trainer for international corporations. Soon we started to develop supporting materials for sales teams. So the way from POS (point of sale) to packaging was not that long. With the Bratislava location we are very close to CEE, especially on the emotional level, which is crucial in marketing. And, of course, it also brings cost advantages for our customers”.
“We combine tradition and innovation. And we can do so without expensive filter factors. Our specialities are: packaging, POS, and the digital world. Packaging design is one of our top competencies. Global and international customers especially appreciate our efficiency, professionalism, and comprehensive know-how. Very important: We are experts in mapping processes according to structures. We have special online tools for that, such as approveIT”.
Web design was an essential topic for Neuherz. “We were pioneers in this field”, says Martin Neuherz. This has a lot to do with our passion for digital creative design. Both analogue and digital design are about innovative and promising solutions for the customers. Neuherz is an efficient workshop as well as a service provider and a source of ideas and inspiration. Only in this way can tradition lead to innovation”.
Neuherz is not only a service provider in the classical sense, but has more than 20 years of experience and a lot of specialised knowledge in the field of packaging. In addition, Neuherz has the appropriate management skills. This cumulative know-how has led to in-house software development, which makes it possible to provide a joint electronic acceptance and approval procedure for all persons, departments, and countries involved. approveIT is a web application for mobile and desktop-based devices. approveIT significantly facilitates and accelerates confirmation management for digital documents.
Martin Neuherz: Decision-making and approval in the packaging sector and Fast-Moving Consumer Goods are complex processes that involve different people, departments, and countries. The numerous decision makers, the complexity of the processes, and the use of different systems can easily lead to delays in the process, which then often lead to extensive unplanned costs and the loss of image of the provider. This is exactly where approveIT comes in and offers
Neuherz has a varied customer portfolio, ranging from large global players and internationally successful medium-sized businesses to small businesses and self-employed people.
Martin Neuherz: “We are used to working on an international level, with great care and in a family atmosphere. We also offer this approach to medium and small businesses. Our customers benefit from the fact that we are accustomed to working at a high-quality level, which is sharply calculated”.
With Martin Neuherz you can feel the passion for his work – for and with the customers. The informal atmosphere is also quickly visible because Martin Neuherz sits in the middle of his staff, and the open-plan office in a tree-lined courtyard looks a bit like a studio. The mission statement of the agency can be lived on a daily basis and it obviously contributes greatly to the success of the agency.
Martin Neuherz:“Yes, we are a below-the-line full service. That is the most correct expression. Full service would not be a sufficient description, and we are not a vendor’s tray either. We don’t make TV or radio ads. But we provide consultancy on that to our customers too. We know who the right partners for a successful implementation are, and we cooperate with them closely. Customers appreciate our reliable and diligent work”.
Martin Neuherz:“We don’t just mechanically copy the processes. We think along the way. We also provide short-term capacities when needed. This kind of reliable and good work is appreciated by our customers. We are flexible also because we have professionals who know exactly what and where to tackle.
For some time now, consulting has again been focusing more on the cooperation between agencies and customers. This has a lot to do with the increasing complexity in marketing. Martin Neuherz is convinced of the qualities of its agency in the field of consulting. Design Thinking and Google Design Sprint are two starting points on the way to developing creative and innovative processes. These are highly integrated processes that today decide between success and failure. Therefore, it is important to use the right methods to develop these processes. After all, creativity doesn’t arise out of nothing.